Hilde Van Riet - ShowBee Founder

The creative brain

Hello, I'm Hilde Van Riet, the creative brain behind ShowBee.

For me, the goal of ShowBee is to inspire ladies: to inspire them to be creative with an outfit, to add small details themselves, to reveal or hide facets. This way you create a unique outfit and then you feel just a little bit more special. And all that without having to be a handy lady yourself.

The challenge

People sometimes ask me why I plunge into the world of lingerie: they see it as a complex product in a difficult market. And yes, it is. But I also see the beauty of it: Lingerie is something nice for yourself. A beautiful product finished with many refined and special details. A product that is slightly different from the other clothing and that therefore stimulates me. Still nice to distinguish yourself with a product that is not so obvious.

A little more about myself

Well, I am a proud mom of 3 daughters. That sometimes makes it busy, but they also provide the unexpected, but much-needed distractions. I couldn't miss them.

Professionally, I work as a training coordinator and coach at the Belgian federal government. I also trained as a color and style consultant and I was active as a blogger for 10 years with Hildes Lingerieblog.

The team

If there's one thing that really doesn't warm me up, it's numbers. For this I call on my husband, Johan De Clerck, number cruncher and entrepreneur.
He tries to bring the necessary realism to my dreams and also follows up on all finances and administration.

He also likes to help me review my latest designs and is only too happy to help when I want to try on a new design myself :-).

Hilde Van Riet
Johan and Hilde
Dolce & Gabbana Quote
Johan and Hilde

Frequently Asked Questions

We provide a wide range of sizes, from smaller cup sizes to larger ones, to ensure every woman finds her perfect fit. Please refer to our Size Guide for detailed measurements.

Finding the right fit is essential for comfort and support. Use our Bra Size Calculator or follow the steps in our Fit Guide to measure yourself accurately.

We offer various styles, including:

  • T-shirt bras
  • Push-up bras
  • Sports bras
  • Wireless bras
  • Nursing bras
  • Strapless bras

Browse our collections to find one that fits your needs.

Yes, we accept returns or exchanges within 30 days of purchase for unworn bras with tags attached. For hygiene reasons, please ensure the item is in its original condition.

We offer free shipping on orders over €100. For orders below this, standard shipping rates apply. Check our Shipping Policy for more details.

To extend the life of your bras:

  • Hand wash with mild detergent.
  • Air dry flat; avoid machine drying.
  • Avoid fabric softeners and bleach.

Detailed care instructions are provided with every product.

We accept major credit/debit cards, mobile payment options, and online banking. Additionally, services like PayPal, Stripe, and local payment methods are supported.

Currently, we operate online only. However, you can enjoy easy shopping and returns through our website.